American Apparel Re-launches in the UK

Former cult brand American Apparel re-launched this week in the UK, the company has had a fully re-branded makeover and is staying away from overly sexualised images which saw the previous company director Dov Charney face many cases of sexual harassment. Here’s a previous post on their Controversal Campaigns. 

The new owners Guildan Activewear Inc, a Canadian-American manufacture have decided there’s nothing wrong with advertising the clothes in a ‘sexy’ way it’s just how that sexy comes across which is important, it’s not about sexualising the models it’s about empowering them.  It’s refreshing to see that they do not agree with how the company was formally represented, this is how they used to try and appeal to consumers with their Back to School Campaign.

American Apparel Nylon Tricot Cropped Tank Top

As before the models are ordinary people, not professionals and are from a wide background of different cultures, diversities and sizes. The photos are also unedited which is great because it means that there won’t be any photo-shopped images and shows a true representation of the products and people. It doesn’t matter whether you have stretch-marks or acne etc… it will not be edited out like it’s a problem or like ‘perfection’ needs to be put out there in order to sell the clothes.

“Our customer has never really cared about the ‘American’ in American Apparel because it was made in America. They’ve always cared about American Apparel because it stands for certain values of authenticity, diversity and ethical manufacturing and we keep all of those values now, even though we are not necessarily made in the US,” says Silvia Mazzucchelli, vice-president, direct to consumer. (Theguardian.com) 

American Apparel Denim Lace Back Dress

I am not 100% sure if that statement is true about the customers but in my opinion I thought it was great that the products were produced in America and boosted the job trade over there, far too many companies import now.  There is the option to purchase the American made version or globally made one, of course the global one is cheaper in price. 

Do you like how the company has re-branded?

Will it gain cult status again?

Sources:

https://www.theguardian.com/business/2018/apr/20/american-apparel-returns-as-an-inclusive-online-retailer

*Images from Americanapparel.com 

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Gucci Fall Collection: Making the Turban Fashionable?

Picture this, it’s Milan Fashion Week and Gucci’s fashion show is about to begin when out walks models wearing turbans. You might think what’s wrong with that? but the models of choice are white and wearing an item of clothing specific to the Sikh religion. It’s divided critics with the majority being against this choice, what would have been wrong with using appropriate models? If a Sikh model couldn’t be found or did not wish to be involved then does that not speak volumes?

Gucci Turban

Gucci may see this as being a homage to culture but the turban is significant in the Sikh religion as representing self-respect, honour, spirituality, courage and piety. Gucci is simply using it as disposable fashion, the turban is not supposed to be fashionable and seasonable. In religion it is supposed to fully cover the hair but as you can see from the male model in the centre his hair is visible so Gucci are not correctly adhering to the Sikh religion in any way.

Gucci Fashion Week

As a powerful fashion house Gucci could change the landscape of how religious clothing is perceived by using a vast array of appropriate models from different backgrounds and religions. A lot more education is needed for brands who feel it is okay to borrow sacred religious garments merely for fashion collections, the turban is merely more than a seasonal item portrayed here.

What are your thoughts?

Can brands get away with making religion fashionable?

*images sourced from Google

Primark Mini Clothes Haul 2014

In celebration of Student Finance being in the bank I thought I’d celebrate with a trip to Primark and picked up some great items for going back to university.

£3 Beanie
£3 Beanie

First up is this novelty beanie hat for the small price of £3, I love cats so it was the perfect match and I also like getting a new animal beanie every year; last year was the Raccoon hat also from Primark and a year or 2 before the Panda beanie from River Island. This cosy hat will be perfect for when the weather becomes much cooler and it’s also rather cute!

£6 T-Shirt
£6 T-Shirt

Jurassic Park brings back memories of watching it as a child and being terrified of the dinosaurs! so naturally I had to pick up this top as it is such a cool film, I also love the retro/vintage look the top has with the rose floral print. Primark are doing well in terms of film and TV t-shirts as they’ve had a great range over the past couple of months; it’s also nice to see that they didn’t subject Jurassic Park to Menswear.

£7 Skinny Jeans
£7 Skinny Jeans

Skinny jeans are essential to me and having had my favourite pair now get a hole in the knee I decided it was finally time for me to buy some more, I picked up two great pairs for £7 each in black (not pictured) and grey and funnily enough they feel quite soft and not like jeans at all which is a bonus! I love that the cost is so little so if the unfortunate hole in the knee happened again I could easily replace them.

£8 Boots
£8 Boots

I thought I’d end my haul with my wish list boots, unfortunately when I decided to go back and get them the queue was far too large and I would have missed my bus resulting in another hour wait! The boots cost £8 and also come in blue and green, I adore the colours and have a blue pair from last year. Only problem being they are a suede material so not great for the rain!  I’m not personally a fan of the Chelsea boot trend which I seem to be seeing everywhere so it’s a great change for people like me what want a simple pair of pixie style boots. 

Have you had a Primark haul recently? Drop your links in the comment box I’d love to see what you’ve brought! 🙂

American Apparel: Controversal Campaigns

It’s no surprise that the store fronting mannequins with full pubic hair is a store that also printed a t-shirt of a menstruating vagina just last year, the store of course is American Apparel.

Controversy is the forte of this store, with previous advertisements bordering pornographic (photos to come shorty) Women are constantly sexualised by this brand so this latest stunt to grab attention doesn’t come as a surprise with the use of female mannequins.  The mannequins are fronting full pubic hair and realistic nipples shown in see through underwear, but what is the point to this campaign? Does it make you want to go in store? It’s certainly been a good way of publicising their selves as many stop and stare at the displays as well as talking about it worldwide.  

american-apparel mannequinsThe pubic hair campaign is for a Valentines Display, I fail to see it.

An advert which features a model wearing just sports socks with hand placements to look like masturbation is another example of an extreme advertisement they have previously used and had banned. You would think a clothes shop’s primarily focus would be to sell the clothes and not to sell sex.

american-apparel-ads-2011-mainAnother shocking advert for the company which features sheer pants showing off more pubic hair, why is this company so obsessed with pubic hair and vagina’s?  Personally I don’t find the adverts to be that clever or appealing but their sales tactics appear to be sold on controversy and shock alone.

american apparel store openingThe finally shocking advertisement is the one above which is for a store opening, funny how the store details are in small print and barely noticeable. The owner Dov Charney clear has no respect for women otherwise why would he sexualise them to such an extent just to ‘sell’ clothing although very little is worn in advertisements.  Another issue I have with all this is that the models always look quite young, sexualising young women gives off such a terrible impression, it makes them look like objects rather than human beings.

*images from Google

H&M ‘Plus Size’ Model Outrage

Fashion retail giant H&M have recently brought out a plus size range (H&M+), this may sound idealistic and that fashion retailers are finally promoting healthy models of all sizes but take a look at the model images and see if you agree.

HM plus size modelThe above image is taken from the H&M UK website, the sizes start at 18 and go up to size 28, where would you place the model? I think she looks rather slim considering she is a ‘plus size’ model, I personally don’t like the term plus size as I think it just categories women that retailers and the media feel don’t fit the norm.  The model has either been photo shopped to an extent that she looks slim because of the editing or it’s simply that she isn’t size 18 or above.  

hm plus size jeansAgain the above image is taken from the UK site, the model here is promoting plus size jeans, had it not been under the plus size category on the website I wouldn’t have known that they were supposed to represent a larger size. H&M have taken a backlash from Twitter followers who are disgusted by their claims that these women are plus size.

Jennie RunkUS model Jennie Runk previously worked with H&M+ to promote a line of plus sized beachwear, the size 16 model (Us size 14) was a breath of fresh air to the modelling industry and was praised for her collaboration with the brand as it gave women a better perspective of body image. Not everybody is slim built so why feature models in campaigns that are usually size 6/8.

It seems that H&M have taken two steps back with their latest plus size offerings, the whole plus size term should be abolished to stop the diversity created around a woman’s weight and size.  Whatever your size you should feel beautiful and confident the way you are, don’t let media images make you feel bad for not being a skinny model or fit their new norm of a plus sized model which clearly is a blurred image.

 

*images from Google

Clothes Show Live 2013

Clothes Show HaulClothes Show Live 2013 is the first one I’ve ever been to, on this occasion I had free tickets but I’ve always wanted to go! The fashion show was great and was themed ‘You’re Invited To A Weekend In The Country’ which featured dancing, a live performance from Stooshie and 7 scene changes which showcased all the clothes perfectly. I went on the Friday which was the first day so over the course of the event which runs until Tuesday there will be different artists performing at the start of the fashion show.

The NEC which showcased the event was much larger than I could ever imagine! Lots of people were in attendance and a huge variety of stalls were selling jewellery, clothes and make up and for those interested there were also careers stands available to help those wanting to get into fashion.Barry MBarry M was a popular stand and it wasn’t unusual to see the crowd carrying these bags, and for £10 it was such good value. Im not sure if all the bags contained the same colour  items but mine had 2 glitter pots in purple and brown shades which were quite cute, 5 nail varnishes which I loved apart from the dark pink and limited edition neon green colour but that’s purely because they were too bright for my liking. The limited edition ‘Lilac Foil; is such a lovely shade and ‘Pink Iridescent’ is glittery but the Silver varnish is perfect for Christmas!  It also comes with a pretty pink lipgloss, a mascara and 3 eyeliner crayons in baby blue, glittery gold and another lilac shade, the goodie bag is perfect for any occasion and contains so many items! A lovely touch to this was the fact that all the items came in a little Barry M PVC handbag as shown in the photo which meant that the items stayed together nicely in the larger shopping bag.

Models ownNext up in my goodies is Models Own which like the Barry M bag came with quite a few bits and pieces! Apologies for the bad photo, with this set came 4 nail varnishes which 3 of were my own choice,  I opted for all glittery shades which were ‘Banger’ a mix of blue, green and purple glitter, ‘Absinthe’ which is a green glitter polish and ‘Obsidian’ a black glitter shade. The free varnish already in the goodie bag is ‘Show Stopper 2’ which features Clothes Show Live on the lid so it’s possibly an exclusive shade to the event but im unsure, like the Barry M set this contained eyeliner pencils in white, brown, black and glittery black, 2 lip balms in Tangerine (the round pot) and Bubblegum, a small mirror which was a nice touch, a nail buffer (not in photo) and 4 double ended eyeshadow brushes. This set was also £10.   

So Susan and Jelly Pong PongJelly Pong Pong and So Susan were small gift bags believe it or not, they came with 4 items each in cute little gift bags (2 for each brand) this were £5 each and look so lovely, admittedly I have never used these brands before but for £5 why not? I am unsure if the brands are linked to each other as I had 2 lip and cheek sublime for So Susan but one was in the Jelly Pong Pong bag… To begin with Jelly Pong Pong came with a 2 in 1 eyeliner and eye shadow in plum, a bronzer duo, a ‘Wide Awake’ pallete to brighten complexions which I cant wait to try and of course the cheek sublime

For So Susan again for £5 it had the lip and cheek sublime, a pure luminizer, an 8 hour cheek stain and a eyeshadow pallete, for such a low price it gives a variety of different uses and best of all none of the products are tested on animals!

RimmelRimmel London was one of the first goodie bags I brought due to seeing lots of people having them but being honest I wasn’t very impressed with it. For £5 a small bundle was dropped into a large bag and by the look of the poster it seemed a full size foundation was included but it was only a tiny sample, the package was called Retro Glam and features a lovely burgundy shade of ‘Desire’ nail varnish, Scandal-Eyes Mascara and a full bottle of fake tan which I gave away as I don’t use fake tan, but maybe the fact I don’t use fake tan made it disappointing along with the sample size foundation, had it been the regular size then I would have been happy enough with the goodie bag.

Elle MagazineElle Magazine had a small goody bag for £3 which features this months edition and January’s edition of the magazine, a black kohl eyeliner and a OPI Nail Varnish which you could have in red or a gold crackle effect, the only problem with this goodie bag was that it was quite heavy to carry! So if you are going to the event id save this till last as unfortunately I brought it right at the start and was stuck carrying it around for a good few hours.

 

Hairy Tights: Would You Buy Them?

A bizarre trend has sparked from China, women are purchasing tights which make it appear that they haven’t shaved their legs in months, why you ask? Simply to hoard off unwanted attention from men peering at their legs.

J.Crew have a lace design (as pictured above) to give the hairy legs appearance but would you personally purchase a pair of these?.

It sounds like such a strange and unattractive product to own let alone wear…. 

Amy Jones modelled the tights in varies situations “I explain that they are tights intended to fend off men. Ollie, an engineer,  makes a helpful suggestion: “Just wear trousers. You look weird.” (Full story on The Sun link)

Ollie makes a good point, why should women go to the extremes of purchasing hairy tights just to put off unwanted male attention? Just because a female has her legs on show does not mean that it is there for the purpose of men to look at her.

Why should women constantly have to maintain theirselves in order to be considered sexy? A lot of woman feel the need to shave regularly as it’s considered abnormal not to.

Would leg hair put you off and is this trend going to take off?

Personally I feel its a waste of money unless you intend to wear it for a Halloween costume. If you don’t mind the look of hairy legs then just throw away the razor instead of throwing money at a gimmick.

http://www.thesun.co.uk/sol/homepage/features/4980425/Hairy-scary.html

*image from Google