Picture this, it’s Milan Fashion Week and Gucci’s fashion show is about to begin when out walks models wearing turbans. You might think what’s wrong with that? but the models of choice are white and wearing an item of clothing specific to the Sikh religion. It’s divided critics with the majority being against this choice, what would have been wrong with using appropriate models? If a Sikh model couldn’t be found or did not wish to be involved then does that not speak volumes?
Gucci may see this as being a homage to culture but the turban is significant in the Sikh religion as representing self-respect, honour, spirituality, courage and piety. Gucci is simply using it as disposable fashion, the turban is not supposed to be fashionable and seasonable. In religion it is supposed to fully cover the hair but as you can see from the male model in the centre his hair is visible so Gucci are not correctly adhering to the Sikh religion in any way.
As a powerful fashion house Gucci could change the landscape of how religious clothing is perceived by using a vast array of appropriate models from different backgrounds and religions. A lot more education is needed for brands who feel it is okay to borrow sacred religious garments merely for fashion collections, the turban is merely more than a seasonal item portrayed here.
What are your thoughts?
Can brands get away with making religion fashionable?
*images sourced from Google