Fashion retail giant H&M have recently brought out a plus size range (H&M+), this may sound idealistic and that fashion retailers are finally promoting healthy models of all sizes but take a look at the model images and see if you agree.
The above image is taken from the H&M UK website, the sizes start at 18 and go up to size 28, where would you place the model? I think she looks rather slim considering she is a ‘plus size’ model, I personally don’t like the term plus size as I think it just categories women that retailers and the media feel don’t fit the norm. The model has either been photo shopped to an extent that she looks slim because of the editing or it’s simply that she isn’t size 18 or above.
Again the above image is taken from the UK site, the model here is promoting plus size jeans, had it not been under the plus size category on the website I wouldn’t have known that they were supposed to represent a larger size. H&M have taken a backlash from Twitter followers who are disgusted by their claims that these women are plus size.
US model Jennie Runk previously worked with H&M+ to promote a line of plus sized beachwear, the size 16 model (Us size 14) was a breath of fresh air to the modelling industry and was praised for her collaboration with the brand as it gave women a better perspective of body image. Not everybody is slim built so why feature models in campaigns that are usually size 6/8.
It seems that H&M have taken two steps back with their latest plus size offerings, the whole plus size term should be abolished to stop the diversity created around a woman’s weight and size. Whatever your size you should feel beautiful and confident the way you are, don’t let media images make you feel bad for not being a skinny model or fit their new norm of a plus sized model which clearly is a blurred image.
*images from Google