American Apparel: Controversal Campaigns

It’s no surprise that the store fronting mannequins with full pubic hair is a store that also printed a t-shirt of a menstruating vagina just last year, the store of course is American Apparel.

Controversy is the forte of this store, with previous advertisements bordering pornographic (photos to come shorty) Women are constantly sexualised by this brand so this latest stunt to grab attention doesn’t come as a surprise with the use of female mannequins.  The mannequins are fronting full pubic hair and realistic nipples shown in see through underwear, but what is the point to this campaign? Does it make you want to go in store? It’s certainly been a good way of publicising their selves as many stop and stare at the displays as well as talking about it worldwide.  

american-apparel mannequinsThe pubic hair campaign is for a Valentines Display, I fail to see it.

An advert which features a model wearing just sports socks with hand placements to look like masturbation is another example of an extreme advertisement they have previously used and had banned. You would think a clothes shop’s primarily focus would be to sell the clothes and not to sell sex.

american-apparel-ads-2011-mainAnother shocking advert for the company which features sheer pants showing off more pubic hair, why is this company so obsessed with pubic hair and vagina’s?  Personally I don’t find the adverts to be that clever or appealing but their sales tactics appear to be sold on controversy and shock alone.

american apparel store openingThe finally shocking advertisement is the one above which is for a store opening, funny how the store details are in small print and barely noticeable. The owner Dov Charney clear has no respect for women otherwise why would he sexualise them to such an extent just to ‘sell’ clothing although very little is worn in advertisements.  Another issue I have with all this is that the models always look quite young, sexualising young women gives off such a terrible impression, it makes them look like objects rather than human beings.

*images from Google

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